Anas Zia

Manager Industry Linkages and Development & Lecturer
Head of MSF Society
M.Phil. Marketing
National University of Modern Languages, Islamabad

+92 (55) 389-2989 Ext. 127

Biography

Anas Zia is currently working as a lecturer in GIFT Business School, GIFT University Gujranwala Since 31 OCT 2018 to date. He also worked for four years as Lecturer at University of Sargodha Mandi Bahauddin Campus starting from November 2014 to 30 OCT 2018. Moreover, he also worked for 01 year as an Admin officer at the University of Sargodha Mandi Bahauddin Campus.

Teaching Interests

Strategic Marketing
Brand Management
Sales Management
Advertising Management
Principles of Marketing

Research Interests

Marketing
Consumer Behaviors
Purchase Intentions

Selected Publications

Anas Zia. S.Younus, F.mirza; Investigating the Impact of Brand Image and Brand Loyalty on Brand Equity: the Mediating Role of Brand Awareness; International Journal of Innovation, Creativity and Change; Volume 15, Issue 2, 2021
S.Younus, F. Rasheed, Anas Zia; Identifying the factors that Affecting Customer Purchase Intention; Global Journal of Management and Business Research(A) Volume 15 , Issue 2 Version 1.0, pp.9-13, Year 2015. Publisher: Global Journal Inc. (USA), March 2015.