GIFT University and Sonex Group of Companies Private Limited entered into a three-year bi-directional Academia-Industry partnership agreement to align academic services with the industry needs through various programs. The underlying goal of this initiative is to accelerate the economic and social development of the region. The agreement signing ceremony was held at GIFT University, Gujranwala on 16th August 2022. The agreement was signed by Dr. Ameer A. Basit, Dean GIFT Business School and Mr. Ghulam Dastageer Butt, Executive Director Sonex Group of Companies Private Limited. Dr. Qaiser Shehriyar Durrani, Director Office of Research, Innovation & Commercialization and Senior officials from both parties were also present at this historical occasion. The ceremony was organized by Mr. Anas Zia, Manager Industrial Linkages & Development Office of the GIFT Business School.