Dr. Sobia Bano

Assistant Professor
Ph.D. Marketing
Universiti Teknologi Petronas, Malaysia


Since October 2019, Dr. Sobia Bano is working as a full-time faculty member at the position of Assistant Professor in the Department of Management Sciences at GIFT Business School. She has earned her doctoral degree from Universiti Teknologi PETRONAS, Malaysia with a specialization in Marketing and her research interest falls in the multidisciplinary field i.e. from consumer behavior to psychosocial work environment.

She has extensive experience of teaching at both undergraduate and postgraduate levels in different national and international universities – Bahria University, NUR International University, and Universiti Teknologi PETRONAS. She has been recognized and awarded as a Research Supervisor to MS and Ph.D. students from the Higher Education Commission of Pakistan.

Teaching Interests

  • Strategic Marketing
  • Consumer Behavior
  • Brand Management

Research Interests

  • Consumer Behavior
  • Retailing
  • Organization Behavior

Selected Publications

  • Nuances of COVID-19 and Psychosocial Work Environment on Nurses Wellbeing: The Mediating Role of Stress and Eustress in Lieu to JD-R Theory. Frontiers in Psychology [ IF 2.197]
  • Malay Validation of Copenhagen Psychosocial Work Environment Questionnaire in Context of Second-Generation Statistical Techniques. BioMed Research International [JCR Science Edition, Scopus, PubMed, Impact Factor 2.197]
  • Connotations of Psychological and Physiological Health in the Psychosocial Work Environment: An Industrial Context. WORK: A Journal of Prevention, Assessment & Rehabilitation [Impact Factor: 1.008]
  • Metrosexual: Emerging and Lucrative Segment for marketers. Asia International Conference on Future of Marketing and Management Journal: International Review of Management and Marketing (IRMM) (Scopus Indexed).
  • Digital Era Generation: Zhai Nan and Zhai NV “Blessing or Curse”. Second International Symposium on Technology Management and Emerging Technologies (IEEE), (ISI, & Scopus Indexed).

Awards and Honors

  • Received “Graduate on Time Award” from Universiti Teknologi Petronas, Malaysia
  • Secured admission in the Universiti Teknologi Petronas on full merit-based scholarship
  • Achieved Honor Cum Laude for achieving a CGPA more than 3.75 in my master program
  • Enrolled at Rector's Honor List (Bahria University) for achieving a CGPA above 3.5 during my Bachelor's studies